“It’s Miami. It has to be Shorts” by Mauricio Candela
Posted under: Mauricio Candela’s lastest campaign. He and Conill Saatchi & Saatchi USA joined forces and developed a creative campaign for their client Miami Short Film Festival. The agency found an interesting way to relate Miami with the Short Film Festival by using the copy “IT’S MIAMI. IT HAS TO BE SHORTS.” The pictures where used in magazines, posters, badges, festival programs, social and much more. Visit Mauriciocandela.com for more great photography work in advertising and other subjects.
Agency: Conill Saatchi & Saatchi USA
Chief creative officer: Pablo Buffagni
V.P. creative director: Rafael Ramirez
Associate creative director: Ana Testa
Sr Art Director: Tony Rhi + Carlos Godinez
Sr Copywriter: Federico Hauri + Hernan Bacchi
Agency producer: Allan Rivera
Photography: Mauricio Candela
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