Massimo Gammacurta Conceptual Photography
Posted under: This is a very different but lovely conceptual photography photo series entitled “Lolli-pop” by the Italian photographer Massimo Gammacurta. “His lollies are edible icons, he handcrafted each one with real hard ball candy. The brands are as sweet as candy for the palate and the eye. The brand association has in fact been replaced by a new meaning through the materiality and the abstract action painting dynamic gestures. When Massimo first distributed his lolli-pops on the Internet as an art experiment, interest amongst bloggers and fashionistas exploded. With this book, his lolli-pops of world renowned brands are released into the world once again for consumption, but now in print…” Check his website for eye-catchy photography in other subjects.
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